Through our partners at Automätik, a leader in automotive marketing, we were brought in to inject fresh energy into Toyota’s legacy sub-brands like Land Cruiser, TRD, and more. The brief was clear: create bold new concepts and merch key art that could refresh these icons without losing what made them legendary.

We went deep into Toyota’s archive, exploring 70 years of history to uncover standout moments, classic design cues, and nostalgia-rich campaign references. From there, we translated that heritage into new creative directions, built to resonate with die-hard communities while celebrating the most iconic vehicles and marketing eras.

The work struck the balance between heritage and hype, giving Toyota’s enthusiast audiences something that felt authentic, collectible, and current. It helped these sub-brands show up with a renewed sense of cultural relevance, without trying to be something they are not.