Pfizer needed complex, multi-layered vaccination data turned into something clear, engaging, and user-friendly. The brief demanded accuracy and polish, with multiple rounds of iteration to ensure the experience was as intuitive as it was informative.

We immersed ourselves in the vaccination statistics, then explored layouts that could handle layers such as age groups, dose status, and locations without overwhelming the user. Working within Pfizer’s updated brand guidelines, we applied their colour palette and typography to keep everything consistent, legible, and visually sharp, refining the interface through each iteration until it became effortless.

The final experience made dense data easy to explore, helping audiences understand trends quickly and confidently. It gave Pfizer a strong visual tool for event and stakeholder settings, where clarity and credibility are incredibly valuable.