Changing the way medication is dispensed in pharmacies
BD
The Challenge
BD Rowa is transforming pharmacy dispensing with robotic technology that streamlines how medications are stored, retrieved, and dispensed. The BD Rowa Smart system boosts efficiency and helps reduce costs, but the story needed to land fast with busy pharmacy owners. BD came to us to build high impact campaigns, video content, design assets, and booth experiences that could educate the market and drive action.
The Partnership
We developed a clear marketing strategy and delivered multiple campaigns throughout the year to showcase the system’s benefits in a compelling, easy-to-understand way. From there, we produced a suite of supporting assets, including customer testimonial videos, editorial design, and social content to keep the message consistent across every channel. We also designed a high-impact booth presence for a major annual event, creating a space that made the value of the system impossible to miss.
The Impact
The work equipped BD Rowa with a cohesive campaign toolkit that could perform across mediums and markets in ANZ. It helped simplify a complex product story, build confidence through real customer proof, and support the sales team with assets designed to educate and convert.
The Result:
A complete scope of work used widely across ANZ, helping hit sales targets in record time.
"Working with Tiny Giants has been an incredibly positive experience. The TG team are always timely in their responses and remain committed in ensuring projects are completed on time and within budget. I’ve been particularly impressed by their ability to quickly understand our needs and translate this into the creative products we were seeking. TG deliver high‑quality, reliable works and are delightful to work with, I wouldn’t want to work with anyone else!"
Jade Nolan, Senior Product Manager ANZ
BD
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